My name is Daniel Lucas.

I am a designer & developer living in Los Angeles.

I am ½ of the studio Hair.

I am ⅓ of the group RAD.

I am an alumnus of CalArts.

This is a selection of the work I've created in the last 5 years, or so. I'm always interested in collaboration. Feel free to contact me.

Woodbury: Branding, Web Design & Development
URL
woodbury.edu
Desc
A complete overhaul of the Woodbury visual presence. We created a new branding package, and completely restructured the information architecture of the University website. We created a unified information schema, and a strong unified design language - with schools distinguished by color. We translated this into easy-to-use tools that allow editors to create unique content layouts on the fly, while staying firmly within the aesthetic.
Year
2016
Credits
Studio: Hair
Hawaii: Layout Design, Typography, Collages
URL
moskowitzbayse.com/commerce-editions/kim-schoen-hawaii-160
Desc
Typography, layout & visual design for the publication/catalog to Kim Schoens exhibition at MoskowitzBayse in LA.
Year
2017
Credits
Studio: DL
Aaron Axelrod: Web Design & Development
URL
aaronaxelrod.com
Desc
Interactive and off-kilter website for the LA-based multi-media artist and performer.
Year
2017
Credits
Studio: Hair / DL
Charlotte Stone: Web Development
URL
charlotte-stone.com
Desc
ECommerce website for the Ventura-based shoe designer.
Year
2017
Credits
Studio: Hair / Design: AfterAll
Pomp&Clout: Web Design & Development
URL
pompandclout.com
Desc
Website for the NY-based production and design studio.
Year
2015-2017
Credits
Studio: Hair
Boor Bridges: Web Design & Development
URL
boorbridges.com
Desc
Website for the SF-based architecture studio.
Year
2017
Credits
Studio: Hair
Olive & June: Web Development
URL
olivejune.com
Desc
ECommerce & Appointment Booking website, driven by deep customization and a completely bespoke API integration with appointment booking software Booker.
Year
2017
Credits
Studio: Hair / Design: AfterAll
Chapter.: Web Development
URL
joinchapter.com
Desc
ECommerce website, with a heavy editorial focus, for one of the best designed menswear labels in California.
Year
2014-2017
Credits
Studio: Hair
Bad Dimension Press: Web Design & Development
URL
baddimensionpress.com
Desc
Website for the LA-based publishing house and brainchild of Aaron Curry, with design from Brian Roettinger.
Year
2015-2017
Credits
Studio: DL
Returning to Berlin: Layout Design, Typography
URL
www.mottodistribution.com/shop/publishers/material-press/returning-to-berlin.html
Desc
Typography, layout & visual design for a publication that accompanied a live event at MOTTO in Berlin, curated by Kim Schoen, with inspiration from Kierkegaard.
Year
2014
Credits
Studio: DL
Sir Real.: Web Research & Development
URL
danielucas.com/sir.real/index.html
Desc
Ever-expanding mini-site of web experiments using material sourced, mostly, and inspired by the real surrealists.
Year
2014-2017
Credits
Studio: DL
Big Star Denim: Web Development
URL
bigstardenim.com
Desc
ECommerce website for the LA-based denim label, with tiny bespoke features built in to surprise and engage visitors.
Year
2016-2017
Credits
Studio: Hair
Liz Glynn: Web Design & Development
URL
lizglynn.work
Desc
Website for the LA-based performance artist and sculptor.
Year
2016-2017
Credits
Studio: Hair
Townes: Web Development
URL
townes.co
Desc
Website for the OC-based creative/media agency.
Year
2017
Credits
Studio: Hair
Junk: Web Design & Development
URL
thisisjunk.com
Desc
Website for the LA-based publication, founded by Lucy Rose & Imogene Barron and creative directed & designed by Brian Roettinger.
Year
2015-2017
Credits
Studio: DL
Kim Schoen: Web Design & Development
URL
kimschoen.com
Desc
Website for LA-based photographer & writer.
Year
2017
Credits
Studio: DL
Nathan Hylden: Web Design & Development
URL
nathanhylden.com
Desc
Website for the LA-based painter.
Year
2016-2017
Credits
Studio: Hair
Andrew Yuyi Truong: Web Design & Development
URL
andrewyuyitruong.com
Desc
Website for LA-based cinematographer & photographer.
Year
2015-2017
Credits
Studio: DL
Loosely Bound: Web Design & Development
URL
materialpress.org/loosely
Desc
Mini-site for the LA launch of MATERIAL Issue 4.
Year
2015
Credits
Studio: DL / Direction: MATERIAL
Re-Opening: Layout Design, Typography
URL
materialpress.org/eventpublications/Re-Opening/
Desc
Publication design for MATERIALs residency mining the archive at the Outpost for Contemporary Art.
Year
2011
Credits
Studio: DL / Direction: MATERIAL
Blow Your Noses: Web Design & Development
URL
materialpress.org/blowyournoses
Desc
Mini-site for the LA launch of MATERIAL Issue 3.
Year
2012
Credits
Studio: DL / Direction: MATERIAL
Pull The Stops Out, Come On!: Web Design & Development
URL
materialpress.org/motto
Desc
Mini-site for the Berlin launch of MATERIAL Issue 3.
Year
2012
Credits
Studio: DL / Direction: MATERIAL