The West Coast Invitational (WCI) is back for its tenth year with an all-star lineup of invited pro snowboarders and talented up-and-comers! On Friday, May 6, watch the riders battle it out on a course full of crazy wall ride features at the Eddie Wall Ride. On Saturday, May 7 head into The Village for the evening Rail Jam where they'll take on a three-story high jib set-up for a shot at the huge cash purse! Afterwards, hop on the Village Gondola and head to Canyon Lodge where Mammoth Concert Series presents Blessed Le Strange. Don't miss the sounds of their hypnotizing voodoo rock and roll tunes. Enjoy non-stop spring skiing, riding and partying throughout the weekend!

Mammoth Mountain hosted it's 10th annual West Coast Invitational (WCI). And again the YAS Marketing came to Humble Giants to create the look, feel and all related materials for the event. Working with the idea that WCI is for everyone, we created the "essence of snowboarding" – a snowboarders silhouette containing all the elements of the weekend (partying, boarding, dancing and just having fun). The creative stretched out across every element, from Print ads to commercials, handouts to apparel, credentials to banners.

designed for Humble Giants